A Gathering of Global Voices

This September, Belgrade transformed into the heartbeat of the independent music scene as WINCON 2024 brought together over 200 delegates from more than 40 countries. As part of the sixth edition of Runda Digital Day, the conference was a melting pot of ideas, featuring influential players like YouTube, Bandcamp, Merlin, Orchard, Audio Salad, LyricFind, and Zebralution. Leading music associations such as WIN and IMPALA also made their presence felt, alongside powerhouse independent labels like Sub Pop Records, Beggars Group, and Partisan Records. This diverse assembly underscored the event's mission: to connect, support, and propel the independent music community forward.

Parydise’s Stand for Change

Representing Parydise Music Network, founder Can Bener attended WINCON 2024 as a board member of the Turkish Independent Music Association BMYD. Can’s involvement was more than a mere attendance; it was a statement of Parydise’s commitment to addressing the systemic challenges faced by independent artists and labels worldwide. His presence at the conference facilitated meaningful conversations and highlighted Parydise’s role in advocating for equitable opportunities within the music industry.

Tackling Industry Inequities

One of the most pressing issues discussed at WINCON 2024 was the inequity and barriers independent artists face, particularly the difficulty in accessing Spotify editors. As Spotify continues to dominate the music streaming landscape, the inability to connect with key decision-makers poses a significant hurdle for indie musicians striving to gain visibility. Delegates from international associations like A2IM USA, AIM (Great Britain), IMPALA (Europe), and LATAM (Latin America) delved into strategies to democratize access and create more transparent pathways for artists to reach influential platforms.

Crafting Solutions and Policies

The conference was a crucible for innovative solutions and policy proposals aimed at dismantling these barriers. Panel discussions and workshops focused on streaming reforms, ethical AI usage, and navigating the digital value chain in diverse markets like Latin America and Asia. These sessions were not just theoretical; they were a call to action for the global independent music community to unify their efforts and advocate for fairer practices within the industry.

Building a Collaborative Future

Belgrade’s vibrant atmosphere provided the perfect backdrop for fostering cultural exchange and collaborative growth. Networking events and showcases allowed local Balkan businesses and artists to connect with their international counterparts, sparking new partnerships and creative ventures. The Serbia Creates: The Spotlight event, organized in collaboration with the platform Serbia Creates, added a dynamic musical element to WINCON 2024, highlighting the region’s burgeoning talent and reinforcing the importance of global connectivity.

Parydise’s Vision Moving Forward

As Parydise Music Network continues to expand its offerings, events like WINCON 2024 are instrumental in driving the collective progress of independent artists and labels worldwide. By actively participating in these global forums, Parydise not only supports but also amplifies the voices of independents, ensuring their music reaches every corner of the globe. Can Bener’s advocacy at WINCON emphasized Parydise’s dedication to creating a more inclusive and supportive environment for all artists, regardless of their geographic or economic standing.

Looking Ahead

WINCON 2024 was more than a conference; it was a testament to the power of unity and collective action in overcoming industry challenges. As Parydise Music Network leverages its 50+ years of industry experience, it remains steadfast in its mission to empower independent creators, advocate for equitable practices, and foster a global community where every artist has the opportunity to thrive.

Stay tuned to the Parydise blog for more updates and insights from the forefront of the independent music industry.

Stay tuned to the Parydise blog for more updates and insights from the forefront of the independent music industry.

Stay Connected,
The Parydise Team